Virtual influencers present a different option and approach for businesses that work with influencers. They are the perfect showcase of what is possible in this digital age, and many businesses are already turning to them for brand collaborations. Tech companies are leading in the number of such collaborations and in this article, we will look at some reasons why this is so, and why you should also be interested.
Digital influencers exist beyond human possibilities because they are digital creations. For many brands, they are an improvement of what already exists. In addition to other reasons, businesses are interested in them because they are technological innovations.
Because they are digital, these influencers do not raise any questions when they are interested in different things. This alone makes them a great fit for many brands, especially those looking to market unlimited possibilities and potential to millennials and Gen Z-ers.
Just like their human counterparts, each digital influencer has a unique personality and look. These personalities and looks make them unique for different campaigns. A great example is the influencer Imma, who teamed up with Lenovo for their “Yoga For All of Us” campaign.
Although that campaign was meant to showcase their Yoga line of products, it had such great success that it drove sales for other product segments such as Lenovo PCs for college students.
The main advantage of Imma was that she could go anywhere in the world in an instant, which is one of the reasons she was heavily featured in Japan, where she resonated with a lot of young consumers.
Virtual influencers are not a great fit for some stories, styles, and brands. However, they are an embodiment of technology and are, therefore, a great fit for tech companies. They help humanize brands, sometimes even becoming the spokespersons and ambassadors for those brands.
A great example of this is the influencer Lu de Malu, who became the face of a magazine and drove engagement and visibility through YouTube tutorials. Her reach across social media spread to 55 million fans and followers and was a great success for the brand behind the campaign.
Tech products that are not squarely in the consumer segment can sometimes seem boring to use. Virtual influencers can make the use of a product seem fun because they can explore other ways of using a product and use it in ways we would not have thought about.
To make their products and influencers seem fun, brands are starting to first create social media accounts for them, letting them earn trust and create credibility before using them for promotion and advertising.
Even though virtual influencers are becoming common online and on social media, they still wow a lot of people who have not encountered them before. Because of this, they can drive numerous mentions and engagement that both ultimately benefit the brand.
Virtual influencers are seen by many brands as the influencers of tomorrow. They tell stories, carry brands, entertain audiences, teach them, and so much more that ends with people learning of the brand or engaging with it.